Overview‍

Cherry Ridge Fence is a fencing company in Traverse City, Michigan, known for its high-quality, custom-built fences. While their craftsmanship was well-established, their digital presence did not reflect their reputation, making it difficult for potential customers to find them online and inquire about services.

I designed and launched a new website for Cherry Ridge Fence, ensuring a clean, professional, and user-friendly experience across desktop and mobile. The new site improves accessibility, highlights their services, and makes it easy for customers to request estimates—helping the business generate more leads and establish itself as a go-to fencing company in Traverse City, Michigan.

Key Contributions

Web Design & Development

• Designed a modern, responsive website that provides a seamless experience on both desktop and mobile devices.
• Built a clear navigation structure, making it easy for visitors to explore fencing options and contact the company.
• Developed a conversion-focused layout, ensuring calls-to-action (CTAs) effectively drive inquiries and estimate requests.

Brand Presence & Messaging

• Created compelling content that emphasizes Cherry Ridge Fence’s craftsmanship, reliability, and customer service.
• Showcased past projects and testimonials, building trust with potential customers.
• Designed a site that aligns with the company’s professional yet approachable brand identity.

SEO & Local Search Optimization

• Implemented on-page SEO best practices, improving visibility for searches related to fencing services in Traverse City and surrounding areas.
• Optimized metadata, headings, and images for search performance and faster loading times.
• Integrated local SEO elements, helping Cherry Ridge Fence rank higher in Google searches and attract more local customers.

Lead Generation & Customer Experience

• Developed an easy-to-use estimate request form, making it simple for potential customers to get in touch.
• Created clear service pages for different fence types, ensuring customers quickly find what they need.
• Ensured fast page speeds and a mobile-friendly experience to reduce bounce rates and improve conversions.

Results

• Improved online visibility, helping Cherry Ridge Fence attract more customers in Traverse City and surrounding areas.
• ‍A professional, user-friendly website that reflects the quality and expertise of their fencing services.
• ‍Enhanced lead generation, making it easier for potential clients to request estimates and connect with the company.
• ‍Optimized SEO strategy, positioning Cherry Ridge Fence for long-term growth in local search rankings.

The new website now serves as a powerful tool for expanding Cherry Ridge Fence’s reach, building trust with potential customers, and driving business growth.