Overview

For Sun N Fun 2025, one of the premier aviation and aerospace events, Fiberglass Coatings is hosting an infusion workshop to showcase our latest innovations: SuperNFusion Resin and Superbond Laminating Epoxy. To ensure a high-impact presence, I developed a comprehensive marketing and branding strategy that included key visuals, targeted email marketing, and digital engagement initiatives to maximize awareness and attendance.

Key Contributions

Branding & Visual Design

• Designed a full suite of promotional materials, including:
• Event poster highlighting our workshop and new product innovations.
• Email signatures and display ads to maintain consistent brand messaging.
• Newsletter announcements to build anticipation and drive sign-ups.

Email Marketing & Lead Funnel Integration

• Built a Mailchimp integration to funnel new contacts from the event landing page.
• Implemented automated tagging and segmentation, ensuring attendees receive personalized, targeted emails before, during, and after the event.
• Developed email campaigns to nurture leads and drive conversions for our new product line.

Event Promotion & Digital Strategy

• Created multiple display ads across digital channels to increase visibility and engagement.
• Developed a landing page optimized for lead generation and event sign-ups.
• Ensured consistent messaging and branding across all touchpoints to reinforce brand authority in the aerospace and composites industry.

Results

• Strong brand presence at Sun N Fun 2025 with cohesive visuals and messaging.
• Streamlined lead generation through Mailchimp automation and segmentation.
• Increased event engagement via strategic digital ads and email campaigns.
• Positioned Fiberglass Coatings as an innovator in aerospace composites.