‍Overview

Launching a brand is one thing—scaling it to dominate an industry is another. Over the past five years, I played a key role in transforming Superclear Epoxy Resin Systems from an unknown name into a powerhouse in the epoxy resin and woodworking space, driving eight-figure revenue and making it a staple brand in the industry.

With a three-person core team, I spearheaded creative direction, performance marketing, and brand strategy, managing a seven-figure ad spend to fuel exponential growth.

Key Contributions

Brand Growth & Strategy

• Developed and executed go-to-market strategies for new products.
• Shaped brand positioning to stand out in a competitive industry.
• Ensured a consistent, premium brand experience across all touchpoints.

Performance Marketing & SEO

• Managed $1M+ in annual PPC ad spend, generating millions in revenue with a strong ROAS.
• Built and optimized high-converting ad campaigns across Google Ads, Amazon Ads, and Meta.
• Conducted SEO strategy to increase organic visibility and drive long-term traffic growth.

Creative Direction & Content

• Designed all brand visuals, including product packaging, social media, and marketing materials.
• Led videography and photography efforts for brand storytelling and product showcases.
• Produced engaging video content, from tutorials to high-end promotional campaigns.

Email Marketing & Customer Engagement

• Built and executed email marketing campaigns to drive conversions and customer retention.
• Crafted compelling messaging and automations to nurture leads and maximize lifetime value.

Results‍

• Eight-figure revenue growth from zero to an industry leader.
• Trusted brand in the epoxy resin & woodworking space.
• High-performing ad strategy with a scalable ROAS.
• Consistent and recognizable brand identity across all platforms.