The Challenge

Homeowners and professional landscapers needed a dependable solution for scattering mulch, gravel, and other loose materials. Existing products offered quick fixes but didn’t withstand Florida’s punishing storms or everyday wear-and-tear. The result? Endless maintenance, reduced curb appeal, and ongoing worries about safety and environmental impact.

Key Frustrations

• Short-Lived Fixes: Competitor formulas often required frequent reapplications.
• Messy Outdoor Spaces: Loose materials constantly shifting or washing away.
• Safety & Eco Concerns: Potential toxicity for pets, wildlife, and plants.

The Strategy

We aimed to create a glue so dependable it could lock down landscaping in even the toughest conditions—while staying true to the Super Epoxy Systems brand identity. Our messaging revolved around the straightforward slogans “Lock in Your Landscape” and “Just spray and walk away,” capturing both the product’s durability and user-friendly ease.

The Design Choices

Rooted in the signature blues and whites of Super Epoxy Systems, our creative approach added a premium twist:

• Color Palette:
  • Primary: Blues and whites from the Super Epoxy Systems brand, ensuring recognition and consistency.
  • Accents: Deeper tones behind high-quality imagery to highlight the product’s strength and longevity.
• Typography:
  • Nexa: Continued the brand’s trusted, modern typeface for clean, easy-to-read headlines and descriptions.
• Shapes & Layouts:
  • We layered garden-bed-inspired shapes throughout the design to visually connect with TerraLock’s core function—keeping landscapes in place. Curved lines mirrored the contours of typical garden plots, adding a friendly, organic feel to the overall look.
• Packaging & Imagery:
  • Sleek Black Containers: A sharp contrast against competitor white bottles and a stylish canvas for the brand’s blue-and-white elements.
  • Landscape Photography: Vibrant, high-resolution shots of garden beds and walkways—accentuated by those gentle, curved graphic elements—demonstrated TerraLock’s real-world effect.

The Solution

In collaboration with the R&D team at Super Epoxy Systems, we formulated TerraLock Mulch Glue to combine strength, durability, and a simple application process:

• Wide Applications: Mulch, pea gravel, rubber mulch, stone, straw, shells—TerraLock keeps them all in place.
• 3-Year Durabilty: Resilient under most weather extremes, including tropical storms.
• Non-Toxic, Water Based: Safe for pets, plants, and wildlife, while minimizing environmental impact.
• Clear, Fast Dry: Dries in under six hours, leaving no visible residue on your landscape.
• Simple to Use: Fill a sprayer, apply, and walk away—no special gear required.
• Weatherproof: Developed in Florida to withstand the toughest tests of rain, wind, and heat.
• Made in the USA: Built on Fiberglass Coatings’ decades of trusted manufacturing expertise.

The Results

With TerraLock on the market, homeowners and landscapers quickly embraced the product’s enduring hold and stylish presentation:

• Reduced Maintenance: Fewer touch-ups meant more time enjoying beautiful outdoor spaces.
• Brand Differentiation: The use of black packaging, coupled with garden-bed-inspired design elements, helped TerraLock stand out in a sea of generic white bottles.
• Heightened Confidence: A proven non-toxic formula from a reputable manufacturer instilled immediate trust, leading to enthusiastic reviews and repeat sales.